Business

I tried Firehouse Subs, which was just acquired by Burger King’s parent company for $1 billion, and found no reason to eat there again

The sandwiches were good, but not enough to stand out among other sandwich chains thanks to stingy portions and disappointing sides. ...
Firehouse SUbs
  • Burger King's parent company just bought Firehouse Subs for $1 billion.
  • The company has a history of buying chains and elevating their recognition, like with Popeyes.
  • The sandwiches were good, but not enough to stand out among other sandwich chains.
Firehouse Subs was just bought by Burger King's parent company Restaurant Brands international for $1 billion this week.

Firehouse subs

Source: CNBC

I visited one of the chain's locations to test out the new sister company to Popeyes and Tim Horton's.

Firehouse subs
The restaurant is firehouse themed, like the name implies.

Firehouse subs
The theme is used fairly heavily throughout the restaurant, with plastic fire fighter hats available for kids.

Firehouse subs
Even a small garbage bin is fire themed.

Firehouse subs
Most of the interior of the restaurant is space for waiting customers alongside chips and other snacks, similar to the setup of other fast casual chains.

Firehouse subs
The menu posted above the register displays around a dozen specialty subs, or you can make your own combination of the ingredients.

Firehouse subs
A huge display on the wall emphasizes the theme again, saying "Our subs save lives."

Firehouse subs
After ordering at the counter, customers are directed to a window to the kitchen, where orders come out.

Firehouse subs
I ordered inside the restaurant, but there was also a shelf for picking up online orders.

Firehouse subs
The rest of the interior is made up of a few booths and a TV in the corner.

Firehouse subs
There was also a Coca-Cola freestyle machine.

Firehouse subs
The firehouse theme extended even into the far corner of the restaurant, with fire hats and uniforms hanging on the wall.

Firehouse subs
Outside, Firehouse also has a drive-thru, unlike most competing sandwich chain locations.

Firehouse subs drive thru
The one-lane drive-thru had a lit up menu board.

Firehouse subs drive thru
While I visited the store, not many people actually used the drive-thru.

Firehouse subs drive thru
After about a 15-minute wait, we got our food.

Firehouse subs
The subs came wrapped in paper and then inside cardboard containers.

Firehouse subs
I appreciated the additional cardboard containers — they prevented the bag and sides from getting soggy from the subs.

Firehouse subs
We both ordered medium subs, which worked out to about $8 each.

Firehouse subs
A medium sub was about seven or eight inches.

Firehouse subs
I was surprised that they looked a bit narrow and small when I opened the boxes.

Firehouse subs
I ordered the turkey bacon ranch on wheat bread.

Firehouse subs
It was packed full of meat and vegetables, but the bread wasn't soggy from the ranch. Overall it was a very good sandwich.

Firehouse subs
My fiance Joe ordered the New York Steamer on white bread, which is made with brisket, pastrami, provolone, mustard, and mayonnaise.

Firehouse subs
It got his approval, though "I wish the cashier hadn't talked me out of the large sub," he said.

Firehouse subs
We also agreed that we would've liked more options for bread besides just white, wheat, and gluten-free.

Firehouse subs
They were still good though, but probably not enough to make us choose Firehouse over Jimmy John's if we're craving sandwiches.

Firehouse subs
Firehouse also sells some hot side dishes, so I ordered the Mac and Cheese.

Firehouse subs mac and cheese
The side was less impressive. It wasn't bad, but at $4 it didn't seem that much better than a box of Kraft I could make at home.

Firehouse subs mac and cheese
The only truly disappointing part of the meal was the pickle served on the side of the subs.

Firehouse subs pickle
It was a thin sliver of cucumber that did not resemble my idea of what a pickle should be, even at the bare minimum.

Firehouse subs pickle
I don't think the chain will live or die based on pickle quality, but it was still disappointing.

Firehouse subs pickle
I think Firehouse Subs could be successful for RBI with its easily identifiable theme and good sandwiches, but right now it has plenty of competition in Subway and Jimmy John's.

Firehouse subs
Read the original article on Business Insider

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