Insider

An Instacart shopper reveals the 4 biggest mistakes customers make when ordering groceries online

Summary List PlacementInstacart shopper Jen, 54, told Insider she has worked for the grocery delivery company since April 2020. As a full-service shopper, Jen buys groceries for other people and delivers them to customers' doorsteps six days a week near her home in Massachusetts, she told Insider. Talking to Insider about the...

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Instacart shopper Jen, 54, told Insider she has worked for the grocery delivery company since April 2020.

As a full-service shopper, Jen buys groceries for other people and delivers them to customers’ doorsteps six days a week near her home in Massachusetts, she told Insider.

Talking to Insider about the most common mistakes people make when ordering groceries through Instacart, Jen requested to be referenced by her first name only in order to speak frankly without fear of losing her job, but her identity has been verified and made known to Insider.

Jen said the biggest mistake is ignoring shoppers when they ask you about replacement options or have questions about your order.

Sometimes, grocery stores are out of a certain product or type of food.

Jen recommends that customers keep their app open while a shopper is fulfilling their order to avoid being disappointed with the groceries they receive. That way, customers can respond to shopper questions about how best to replace out-of-stock items.

“Customers often get very, very angry with shoppers because we’ve had to refund an item or maybe we bought the wrong item because Instacart will prompt shoppers to choose a replacement,” Jen said.

“I promise you, I’m not trying to mess up your order. I’m not deliberately trying to buy the wrong loaf of bread,” she added.

If you can’t be on hand to check the Instacart app while a shopper is fulfilling your order, don’t leave your shopper without instructions, Jen said.

Jen recommends taking advantage of the notes function in the Instacart app to avoid order delays and disappointment.

When placing an order, you can click on each item and leave a note specifying your preferences — whether it’s bananas that are more yellow-green than yellow-brown, or apples that are a certain color, Jen said.

You can also include instructions for delivery at checkout.

“If you don’t want to talk to us, that’s fine. Just state in the app: ‘Hi, I’m going to be working. Please drop off my groceries and use the side door,'” she said.

Leaving notes for shoppers “makes us more efficient and faster,” Jen said.

Jen also cautions against giving shoppers lower star ratings for reasons out of their control.

Jen told Insider that a customer once gave her a four-star rating (out of five) because she delivered a box of grapes with a few crushed pieces in the middle. 

She added that when customers penalize shoppers for issues out of their control — like an out-of-stock item or imperfections in packaged produce — it may affect the amount of money shoppers are able to earn.

While a four-star rating may not seem like a big downgrade, when Instacart shoppers receive more than two ratings below five stars out of 100 orders, their average rating drops, Jen continued. 

Shoppers with lower average ratings can have fewer opportunities to shop for “priority” grocery orders, which give shoppers the “largest payouts and largest customer tips,” Jen said.

A spokesperson for Instacart told Insider that shoppers with higher average ratings may have access to grocery orders earlier than other shoppers, but a shopper’s star rating does not limit them to certain types of orders.

Lastly, skimping on your tip can cost you in the long run.

Not tipping can lead to a lower quality of service since higher-rated drivers may not be as tempted to pick up your orders, Jen said.

Instacart’s default tip is 5%, and the app suggests a minimum tip of $2, according to Instacart’s website. Customers can change the tip amount before placing an order as well as up to 24 hours after delivery.

As contract workers, Instacart shoppers rely heavily on tips, Jen said. She added that she never accepts an order without one.

“We’re providing an honest, hardworking living and deserve to be respected just like anybody else,” she said.

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