Summary List Placement Hi as well as welcome to Insider Advertising
- for June 8. I’m elderly marketing press reporter Lauren Johnson, and also right here’s what’s taking place: Lerma divides from The Richards Group. The Atlantic’s union. Tracer increases $9.9 million.
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below for your day-to-day expert’s overview to advertising and marketing and also media. Tips, remarks, tips? Drop me&a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.< img src=" https://static5.businessinsider.com/image/60be887893c6fa00195e5949-1088/unnamed.jpg" boundary="0" alt=" Pete Lerma" data-mce-source=" Lerma ” data-mce-caption =” Pete Lerma, creator
- taking some officers as well as customers with it Lerma has actually divided off from The Richards Group, the largest independent advertising agency
- , Lindsay Rittenhouse reported. Lerma increased the split after a conflict in 2014 where The Richards Group creator made
- racist remarks. Its split has actually assisted it win larger accounts, consisting of some from The Richards