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A bakery in Texas received hateful messages about and lost customers over its rainbow heart cookies in support of Pride Month, the store wrote in a Facebook post on Thursday.
Confections, the bakery in Lufkin, Texas, first posted a photo on Wednesday announcing its Pride Month-themed cookies.
“More LOVE. Less hate,” the post reads. “Happy Pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here.”
The next day, Confections wrote on Facebook that after posting the picture of the Pride Month cookies, it lost “a significant amount” of followers, received a hateful message about the cookies, and had an order of 60 cookies canceled.
It was such short notice that the bakery had already finished decorating the batch, according to the Facebook post.
“My heart is heavy,” Confections’ Facebook post reads. “Honestly, I never thought a post that literally said more love less hate would result in this kind of backlash to a very small business that is struggling to stay afloat and spread a little cheer through baked goods.”
The post had been shared more than 2,000 times at the time of writing. By Friday, Confections received supportive messages from people across the country, including from Mark Cuban’s brother, Brian, as Texas local news station KYTX reported.
“When things slow down a bit, let us know if shipping is possible. I’d like to support you,” Cuban wrote to the bakery, according to KYTX. “If shipping isn’t possible, I’ll buy some by phone/email and you can donate my cookies to a local LGBTQ org or children’s charity.”
While some people sent their support from afar, others lined up down the street of the brick and mortar location to buy cookies, according to Confections’ Facebook posts.
According to a Facebook post from Confections, by the late afternoon on Friday, the bakery had sold out of its inventory of baked goods.
On Saturday, Confections opened for a short time before selling out of all their cookies again, CBS News reported. When there was nothing left in the store, customers offered to donate money instead of buying cookies, according to CBS.
Donations will be sent to a local animal rescue, co-owner Miranda Dolder announced, according to the same CBS article.
Confections set up a donation fund via a Facebook post.
Representatives for Confections did not immediately respond to Insider’s request for comment.
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