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Why Microsoft is bullish on Australia’s clamp down on media

Summary List PlacementHello and welcome to Insider Advertising for February 23. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Microsoft sides with publishers How Mattel revamped Barbie. Roark Capital's bet on nostalgia. If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media. Tips,...

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Hello and welcome to Insider Advertising for February 23. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@businessinsider.com or on Twitter at @LaurenJohnson.


Brad Smith

Microsoft’s Brad Smith lays out why the company is taking news publishers’ side in the fight with big tech

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Barbie Facebook 2021

Inside Barbie’s comeback: How Mattel repositioned the 60-year-old doll as a woke role model and reversed its sales slump

Read the story.


Jamba Juice

How Neal Aronson built Roark Capital into a booming business by buying up dying nostalgia brands like Jamba Juice and Arby’s

Read the story.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.

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