Summary List Placement
The biggest social-media stars often have an entire team behind them made up of managers, agents, and PR pros.
While managers and agents are handling a lot of the behind-the-scenes negotiations and deals, it’s the PR agents who are out and about drumming up buzz for their clients.
From media appearances on television or in magazines to handling “bad press” moments like a scandal, PR pros are the ones hustling to maintain an influencer’s public presence.
And as the influencer industry has grown, traditional PR agencies have developed new teams and expertise in the digital landscape. For instance, Metro Public Relations, an agency based in Los Angeles and New York, represents internet celebrities like David Dobrik, who has about 26 million TikTok followers and over 18 million YouTube subscribers.
Metro PR helped Dobrik with one of his latest stunts: giving away five free Teslas in an effort to register voters in 2020. Behind the scenes of this campaign was his publicist, Megan Smith. Smith is a senior account executive at Metro PR and has worked with Dobrik since 2018, she told Insider in 2020.
Metro PR and others like Align PR (which has represented internet stars like Emma Chamberlain) were among the PR agencies highlighted in Insider’s inaugural list of the top PR agents in the influencer industry last year.
But who are the leading PR power players in 2021?
We are seeking nominations for the top PR pros and publicists who represent some of the biggest social-media influencers for Insider’s second annual list.
Please submit your nominations through this form by February 26, or enter the information below:
The list will be determined by Insider based on our reporting and the nominations that we receive.
For more on what this list will look like, check out our previous power lists on Insider: